SendGrid Acquires Email Marketing Startup Bizzy
SendGrid, a cloud based delivery platform for customer communication that drives engagement and growth, yesterday announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns.
Bizzy’s solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.
“The Bizzy team is highly aligned with our product vision and we’re thrilled to have them join SendGrid to help us accelerate our footprint in email marketing,” said Sameer Dholakia, CEO of SendGrid. “The team’s values align very closely with our 4H culture of being happy, humble, hungry and honest and they share our customer-first mindset.”
With this acquisition, SendGrid is positioning their service to better compete with MailChimp and similar email marketing and communication management services.
This growing company just recently added Magento integration and already serves more than 35 billion emails each month for SMEs and large scale customers such as HubSpot, Spotify, Airbnb and Uber.
Have you used SendGrid in your business? Let us know what how you compare it to other platforms such as MailChimp.
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Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.