SendGrid, a cloud based delivery platform for customer communication that drives engagement and growth, yesterday announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns.

Bizzy’s solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

“The Bizzy team is highly aligned with our product vision and we’re thrilled to have them join SendGrid to help us accelerate our footprint in email marketing,” said Sameer Dholakia, CEO of SendGrid. “The team’s values align very closely with our 4H culture of being happy, humble, hungry and honest and they share our customer-first mindset.”

With this acquisition, SendGrid is positioning their service to better compete with MailChimp and similar email marketing and communication management services.

This growing company just recently added Magento integration and already serves more than 35 billion emails each month for SMEs and large scale customers such as HubSpot, Spotify, Airbnb and Uber.

Have you used SendGrid in your business? Let us know what how you compare it to other platforms such as MailChimp.

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