Shopify Editions 2022 Showcase Includes B2B, Twitter Shopping & More!

Shopify has announced their new semi-annual product showcase that they are calling Shopify Editions. The Summer ‘22 edition features a range of new launches and updates to the Shopify ecosystem which they are hoping will bring in an era of commerce that’s more expansive than ever. The Shopify name for this era is Connect-to-Consumer (C2C).

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“At Shopify, we believe in the infinite game. That means we’re constantly pushing the boundaries of what’s possible for entrepreneurs,”

“We work hard to solve the complex challenges merchants face today while imagining entirely new ways for them to grow their businesses. With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”

Tobi Lütke, Founder & CEO, Shopify.

Below we will share with you what we believe will be the biggest highlights to your eCommerce business. However, you can see the full announcement from Shopify on their website here.

B2B on Shopify

Connecting to consumers isn’t just something that happens one-to-one. A world of opportunity exists when merchants connect with other businesses to sell wholesale. How big is that opportunity? Billions of untapped revenue and multiple times that of D2C*. That’s why we’re introducing B2B on Shopify. 

B2B on Shopify makes it seamless for Plus merchants to sell to other businesses on the same platform that they use for D2C. Say goodbye to spreadsheets, one-off invoices, and manual data entry. Not to mention, we’re also partnering with ERP providers such as NetSuite, Brightpearl, and Acumatica to automatically integrate merchants’ essential data with our B2B solution.

For a merchant’s wholesale customers, B2B on Shopify provides a similar online store experience that we know consumers love but optimized for business buyers with tools that make it simple to purchase products in bulk. For example, we’ve developed a checkout with the payment flexibility needed for B2B, so merchants can set customer-specific prices at fixed rates or discounted retail prices for all of their products. 

It’s the Shopify everyone knows and loves, but tailor-fit for wholesale.

Twitter Shopping

Sometimes, a brand’s biggest audience is the one they haven’t tapped. Twitter’s hundreds of millions of users represent potential connections for independent merchants, and that’s why Shopify is the first commerce platform to partner with Twitter as it continues to scale its Twitter Shopping ecosystem. In fact, shopping-related Tweets saw 40 billion impressions over the last year alone.

Using Shopify’s new Twitter sales channel, merchants can reach consumers directly from their Twitter profiles, creating a frictionless path to purchase in today’s digital town square. Social commerce continues to be a growing opportunity for merchants. Orders placed with merchants through partner integrations quadrupled YoY in the first quarter of 2022. 

Twitter’s shopping features include Twitter Shops and Shop Spotlight, and, starting today, both are available for free to all Shopify U.S. merchants selling to U.S. consumers. 

“The Twitter sales channel makes it quicker and easier to meet our customers wherever they are,”

“The automatic syncing is going to help us save so much time, and the sales channel allows me to easily connect the two platforms that we already tap into to sell products and engage with customers.”

Jessica Stevens, Senior Social Media Manager, Trixie Cosmetics.

We’ll also take this moment to share that any platform looking to build shopping into their experience can use the APIs and documentation available in Marketplace Kit, Shopify’s suite of tools for creating commerce integrations on the internet.

Tokengated commerce

Everyone’s talking about NFTs these days. We believe the most exciting experience isn’t selling NFTs, but activating them. Enter: Tokengated commerce on Shopify. 

Merchants have already built passionate communities and loyal fans of their brand. It’s one of the best things about being an entrepreneur. Now, tokengated commerce offers a fundamentally new way to deepen those connections and reward true fans and VIPs, by giving NFT holders exclusive access to products, perks, and experiences.

For these consumers-turned-fans, all they need to do is connect their crypto wallets to an online store, and they can use their NFTs to unlock exciting experiences. Best of all, merchants will be able to activate Shopify tokengated commerce experiences everywhere—from online to mobile to physical retail through POS. 

And it doesn’t stop there. Tokengated commerce can also be multiplayer. One brand can gate its storefront to a collaborating brand’s NFT holders, opening opportunities for brands to invite each other to a shared experience. Through tokengated commerce, we’re accelerating community commerce, inviting crossover, and introducing customers to their favorite brands they haven’t met yet, all while delighting them in the process. Think of tokengated commerce as the way to pass the vibe check in the C2C era.

Tokengated commerce for the online store is now available to all Shopify merchants around the world.