Shopify Email

Shopify Email Now Available Globally For Free to All Customers Until October 1


Last year Shopify released Shopify Email to a select group of invited merchants, a new marketing tool to help online merchants build customer relationships. This week, Shopify made the email service available to all of its merchants around the world.

To further support businesses during this challenging time, Shopify Email will be free until October 1, 2020. After that, the first 2,500 emails sent per month will continue to be free, and merchants will pay $1 for every 1,000 emails they send.

“COVID-19 has forced many retailers to re-think their marketing strategies and get creative with how to reach their customers. We want to do everything we can to help these businesses thrive. As consumers spend more time online than ever before, email marketing becomes critical in preserving and building customer relationships.”


Satish Kanwar, VP of Product, Shopify 

Shopify Email has been tailored for commerce as merchants can send branded emails in just a few clicks, directly from Shopify Marketing in the admin.

Ready-made templates automatically pull logos, products, images, descriptions, prices, and more from their stores.

Merchants can easily communicate new store updates, delivery or pickup options, and special promotions, as well as track their results in an analytics dashboard.

Shopify’s goal with its new email service is to make email marketing easy and accessible to businesses that are new to digital marketing.

“When I founded Bull and Cleaver with my son, our main goal was to ensure that love, family and tradition was at the heart of our product. These values are more important now than ever and we wanted to communicate them to our customers especially as they hunker down at home.”


Teresa Patricio, Co-founder and Marketing Manager, Bull and Cleaver

Shopify Email is rolling out globally in over 20 languages, including English, French, German, Spanish, Portuguese and Chinese.


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