Last year Shopify and social media platform TikTok rolled out an integration that enabled U.S.-based Shopify merchants to easily create TikTok in-feed shoppable ads to drive business to their Shopify stores.
This week, Adweek reports that Shopify will be expanding this collaboration with TikTok to include an additional 14 countries in North America, the Middle East, and Asia. These countries will be:
- South Korea
- United Kingdom
The TikTok integration for Shopify allows merchants to easily create video ads, track results, and manage orders within Shopify. Once signed up, merchants can target specific audiences on the social media platform and create a TikTok pixel to track their advertising performance without needing coding skills or help from developers.
TikTok Growth is Staggering Despite Controversy in The U.S.
Many merchants may overlook TikTok for various reasons ranging from being Chinese-owned and believing it to be untrustworthy about its data handling to not realizing how large it has grown. According to recent data, there are more TikTok users today than Snapchat users globally, with both being favored by teenagers and young adults.
In fairness, TikTok does have an advantage in the global numbers game as it has a large following in its home country of China, where Snapchat is still banned. But the user growth of TikTok in the U.S. and other countries has been massive and influential.
It may come as a surprise to many that despite TikTok’s controversial status in the U.S., teenagers are using the platform almost as much as Snapchat and slightly more than Instagram. In just about two short years, TikTok has jumped into the number 2 position for U.S. teens and could pass Snapchat soon. TikTok is the GOAT of today in the younger demographics!
Obviously, TikTok is not the social media channel for every product category. But it seems the company understands it needs to provide resources for small business entrepreneurs to enable them to take advantage of the rapidly growing adaption of social commerce, especially among younger users. And now Shopify merchants in more countries will be able to do just that.
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