Shopify Expands TikTok Integration by Adding 14 More Countries
Last year Shopify and social media platform TikTok rolled out an integration that enabled U.S.-based Shopify merchants to easily create TikTok in-feed shoppable ads to drive business to their Shopify stores.
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- Boost your social media engagement with Publer. Learn how you can save time writing engaging content faster with AI. [sponsored]
- eBay to compete with sellers now!
- New stamp prices and fee increases are coming from USPS on July 9.
- SMALL BUSINESS WEEK SPECIAL: Three tips for SMB ecommerce success in 2023.
This week, Adweek reports that Shopify will be expanding this collaboration with TikTok to include an additional 14 countries in North America, the Middle East, and Asia. These countries will be:
- South Korea
- United Kingdom
The TikTok integration for Shopify allows merchants to easily create video ads, track results, and manage orders within Shopify. Once signed up, merchants can target specific audiences on the social media platform and create a TikTok pixel to track their advertising performance without needing coding skills or help from developers.
TikTok Growth is Staggering Despite Controversy in The U.S.
Many merchants may overlook TikTok for various reasons ranging from being Chinese-owned and believing it to be untrustworthy about its data handling to not realizing how large it has grown. According to recent data, there are more TikTok users today than Snapchat users globally, with both being favored by teenagers and young adults.
In fairness, TikTok does have an advantage in the global numbers game as it has a large following in its home country of China, where Snapchat is still banned. But the user growth of TikTok in the U.S. and other countries has been massive and influential.
It may come as a surprise to many that despite TikTok’s controversial status in the U.S., teenagers are using the platform almost as much as Snapchat and slightly more than Instagram. In just about two short years, TikTok has jumped into the number 2 position for U.S. teens and could pass Snapchat soon. TikTok is the GOAT of today in the younger demographics!
Obviously, TikTok is not the social media channel for every product category. But it seems the company understands it needs to provide resources for small business entrepreneurs to enable them to take advantage of the rapidly growing adaption of social commerce, especially among younger users. And now Shopify merchants in more countries will be able to do just that.
Subscribe to Our Newsletter
We do not sell your information.
You can unsubscribe at any time.
Head over to our Facebook Group for Small Business Marketplace Sellers and interact with us and other small business owners. Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.