Shopify Strikes Strategic Deal With to Enable US Merchants Quicker Access to Massive Chinese eCommerce Market

Shopify has struck a deal with, the second-largest B2C eCommerce company in China, enabling its merchants to access millions of new consumers through to one of China’s leading online commerce marketplaces.

With a population of 1.4 billion, China is home to the world’s largest eCommerce market, estimated to be worth $3.3 trillion by 2025 — that’s more than five times larger than the US eCommerce market.

In fact, over half (52%) of all retail sales in China in 2021 were predicted by eMarketer to come from eCommerce alone.

Despite this enormous potential, China has often remained inaccessible to independent businesses and upstart entrepreneurs abroad.

Regulatory and logistical barriers, as well as complexities related to pricing, duties, and translations, can be daunting to deal with for all but the largest of brands. 

By enabling Shopify merchants to easily list their products on JD’s cross-border eCommerce platform JD Worldwide, the new sales channel opens access to JD’s 550 million active customers in China who are shopping for authentic, high-quality products from brands all over the world.

“Bringing together two world-class commerce platforms—Shopify and—is a major step in solving cross-border commerce for merchants. The future of commerce is commerce everywhere—and that starts by removing barriers to entry to one of the most important eCommerce markets in the world.”

Aaron Brown, Vice President at Shopify

Shopify Partnership With Rapidly Speeds Up Access to Chinese Consumers

Compared to the 12 months typically required for foreign brands to begin selling in China, JD’s streamlined channel, JD Marketplace, will allow Shopify merchants in the US to get started in as quickly as three to four weeks.

To support merchants in their effort to begin selling into China, the channel will provide: 

  • Expedited onboarding to help merchants sell quickly.
  • Logistics that handle end-to-end fulfillment from JD’s US warehouses directly to consumers in China, leveraging’s China-US cargo flights, 1,300+ warehouses and 200,000+ delivery personnel in China.
  • Smart price conversion to local currency based on foreign exchange rates, typical category pricing, as well as VAT and Consumption Tax.
  • Intelligent translation of product names and descriptions.

“ is thrilled to partner with Shopify. We believe that the partnership will unlock the huge potential of the Chinese market for brands outside of China. At the same time, it will increase cross-border commerce by leveraging our global supply chain abilities, simplifying what has traditionally been a very complicated process.”

Daniel Tan, President of JD Worldwide

The JD Marketplace sales channel is part of a larger strategic partnership between Shopify and that aims to help solve cross-border commerce challenges across product sourcing, selling, and logistics for merchants in the US and China. The sales channel will be available to Shopify’s US merchants starting today, January 18, 2022.

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