Shopify announced that it has expanded its existing integration with Instagram to include shopping stickers on Instagram stories.
Instagram stories provide a less permanent way to promote content as stories disappear after 24 hours, similar to Snapchat’s My Stories.
This is an ideal way for merchants to run short-term promotions such as flash sales, introductory, or limited quantity sales.
“Instagram Stories present a tremendous opportunity to creatively showcase your products, and with over 400 million daily active users and growing, the potential for engagement is high. When you add a shopping sticker to a product within a story, users can simply tap to learn more about the product tagged, and then tap again to make a purchase.”
Shopify Blog Post About New Feature
New Explore Tab
What appears to be a sign to prepare users for the upcoming shopping app, Instagram is also rolling out a shopping category in the Explore tab that will feature product tagged content from various user posts.
The Explore tab algorithmically organizes and suggests content based on a user’s unique interests and likes.
This is a huge opportunity for Shopify merchants to get their brand and products in front of new customers with professional product shots or user-generated product use content.
Instagram The Marketplace
All of these updates just as we enter the important holiday season shopping season again reinforce the notion that Instagram is becoming a hybrid social media platform and shopping marketplace.
With about 1 billion users, Instagram is far larger than any global marketplace and offers online retailers with a sales growth opportunity to reach a global audience.
To learn more about how the Instagram integration works on Shopify, head over to their website.
What is your thought on Shopify and Instagram for online shopping? Drop us a line in the comments section below or head over to our Facebook Group.