Over one million merchants on Shopify set records once again this Black Friday/Cyber Monday weekend. From the start of Black Friday in New Zealand, through the end of Cyber Monday in California, Shopify merchants across more than 175 countries sold $2.9+ billion, up from last year’s $1.8+ billion.
These unprecedented sales demonstrate the power of borderless commerce and how independent businesses and direct-to-consumer brands around the world have become the heroes of Black Friday/Cyber Monday.
From the kick-off of Black Friday to the close of Cyber Monday ET, over 25.5 million consumers made a purchase from a Shopify merchant, showing that more shoppers now bypass third-party retailers to seek out brands directly. Black Friday still reigned supreme, with peak sales of more than $1.5 million per minute at 3:01 PM ET.
While Black Friday/Cyber Monday remains a priority for U.S. shoppers, this sales holiday has transformed into a global phenomenon.
Consumers spent an average of $83.05 per order, with Canadian consumers spending the most on average ($96.30), while shoppers in France ($66.86) and the UK ($67.01) were more conservative with their purchases.
London and Toronto ranked in the top-selling cities, while the U.K., Germany, France, and Spain were amongst the top-selling countries worldwide. Cross-border shopping also grew, with 19 percent of all checkouts shipping from one country to another.
Mobile Remains Preferred Online Shopping Channel
Mobile remains the preferred shopping channel this year for online commerce, with 69% of sales made on phones or tablets, while just 31% occurred on desktop.
Apparel and accessories saw the most orders during the weekend, with consumers purchasing Makeup, Mobile Phone Accessories, and Coats & Jackets the most.
According to the Shopify Black Friday/Cyber Monday Shopping Index – a proprietary index that looks at orders, products added-to-cart, and pageviews across Shopify’s merchants – trending products included ColourPop’s Bare Necessities Shadow Palette, Raycon’s E25 True Wireless Earbuds and Drunk Elephants’ Protini™ Polypeptide Cream.
This is a strong indicator of what retailers can expect consumers to purchase during this holiday season.
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