Springbot, a data-driven marketing platform for eCommerce retailers, announced this week they have launched a new feature called Onsite Abandonment.
This new feature integrates with Springbot Exchange, a data cooperative developed uniquely for eCommerce small businesses.
Springbot Exchange gives merchants access to data typically only available to large retailers to help them engage more customers.
This latest innovation, Onsite Abandonment, allows online merchants to deliver personalized email marketing messages to current and potential customers who visited their store but did not make a purchase.
The company wants to help solve one of the biggest headaches small business online merchants face by reaching website visitors with targeted marketing.
“With Onsite Abandonment, retailers have the opportunity to send a reminder email to known prospects, which is much more likely to drive purchase. The re-engagement opportunity is significant given the overwhelming percentage of traffic that is otherwise lost.”
Jarrett Board, head of product management at Springbot
Improving Conversion is Key to Success in Online Retail
It may seem very obvious, but trying to improve conversion rates from site visitors is the key to success in online retail.
So many sellers spent a lot of money and time to bring shoppers to their site, but then do not follow up with visitors to try to get them to purchase from their site.
“Following up with known customers who do not make a purchase is an important marketing activity, but the ability to connect with prospects who are not yet active customers is a potential goldmine. Whenever we can get more personalized with our marketing messages, we see a positive impact on results. The combination of valuable data provided by Springbot Exchange and the automation offered by the feature-rich Springbot platform allows us to do big things with a small team.”
Amber Marker, CEO and designer of Declan + Crew.
Springbot Exchange and its first feature, Audience Expander, were launched in March 2018.
Throughout the coming year, the company plans to continue launching additional Springbot Exchange features to help retailers identify and reach new audiences.
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