Wine bottles on shelf

Today Square announced the ability for sellers to offer alcohol delivery through Square Online’s on-demand delivery feature.

Now, restaurants, bars, breweries, bottle shops, convenience stores, or any seller using Square Online can offer their customers the option to purchase alcohol from their website and have the order fulfilled through a delivery partner.

This offering can provide a lucrative, nearly passive, new revenue stream for many restaurant and retail sellers without the costly overhead associated with building out a delivery fleet or hiring and training additional staff.

On-demand delivery allows sellers to offer alcohol delivery to their customers simply and affordably. When an order is placed on a Square Online ordering page, a courier from Square’s delivery partner DoorDash is dispatched to the business location, picks up the order, delivers it to the buyer, and ensures age verification.

The buyer can track their order every step of the way. Sellers pay a flat fee of $1.50 per order to Square and a delivery fee to the fulfillment partner – with no marketplace commission.

“We’re excited to offer a new way for restaurants, retailers, and alcohol sellers to get the most out of their existing stock. Whether that’s a restaurant monetizing its wine cellar, a grocery store supplementing their on-premise sales, or a local brewery introducing old favorites to a new crowd, we’re proud to provide our sellers with a new way to make more money.”

David Rusenko, head of eCommerce at Square

Sellers also benefit when combining on-demand delivery with other products like Square Marketing and Square Loyalty to strengthen existing customer relationships and incentivize new patrons to keep coming back through promotions.

The new Square on-demand alcohol delivery powered by Door Dash is available now in select states nationwide.

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