Square Photo Studio App

Square Enables Online Sellers to Create Professional Looking Product Images with New Photo Studio App

Square has introduced a new app that allows sellers to take high-quality product photos from a mobile device and directly sync them to the Square item catalog or online store, thus improving customer experience.

The Square Photo Studio app provides simple photo-taking prompts to take the best product shot, automatically removes backgrounds, and allows users to choose different stylized scenes.

Sellers can quickly connect those images to items in their Square catalog, or even create a new item entirely to immediately start selling it.

Best of all, the app isn’t just limited to Square sellers. Anyone with a product to sell can snap a photo, style the image, and sell with a Square Online Checkout link.

In recent years, online stores have found that using product images increases conversion and sales. They are important because images help customers visualize the product and can be used to describe the quality and nuances of an item or its features.

Recent internal Square data confirms that online retailers found 94% of their first orders included product images, while only 11% of items sold for the first time without using an image.

In addition, 75% of Square Online Checkout links are accessed through Facebook, another marketing platform where product visuals are important to drive traffic.

Square Photo Studio App Saves Money and Time

The new Square Photo Studio app makes it simple and easy for sellers to add professional-looking, beautiful, stylized images to their product pages through their phone, eliminating the time and cost of a professional photo studio.

“It’s no secret that products with professional-looking photos perform better than those without. Unfortunately, the cost, skillset, and labor involved with taking those photos was often prohibitive. Now, with Square Photo Studio, sellers can give their items the look of a professional photo studio shoot from the comfort of their home, the office, or on the go.”

David Rusenko, head of eCommerce at Square

The Square Photo Studio app is available in the Apple App Store now globally for IOS users, everywhere Square Online is available. There is no word yet on an Android app.

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