Square Jumps Into Social Commerce with New TikTok Integration

A new integration between Square and TikTok will make it easy for sellers of all types and sizes to reach new customers and grow their online sales.

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With Square x TikTok, sellers can directly link fans from TikTok videos, ads, and shopping tabs on their profiles to products available in their Square Online store, giving fans a streamlined shopping experience that keeps their personal brands intact.

To take advantage of this powerful new commerce features from TikTok, TikTok For Business user can set up a free Square Online store in just a few steps and begin selling immediately.

With TikTok announcing it just reached a billion monthly active users, it is one of the world’s fastest growing social media platforms. Accessing this audience offers online sellers a growth opportunity, especially as the distinction between entrepreneurship, content, and commerce continues to fade.

Square and TikTok Make Social Commerce Easy

With Square x TikTok, sellers can run ads with TikTok Ads Manager, sync their existing product catalogs with TikTok for inclusion in curated shopping tabs on their profiles, and integrate product links in content to send users to Square Online to complete purchases.

“We are constantly working to help sellers expand their online presence and reach new customers. Online sales have long been a significant revenue driver for merchants and will only continue to become more vital. We’re looking forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.”

David Rusenko, head of eCommerce at Square

“We’re so excited to partner with Square to help their merchants drive sales through TikTok,” added Melissa Yang, head of ecosystem partnerships at TikTok.

“Our community loves discovering new businesses and products, and we can’t wait to see more Square merchants showcase their creativity and make real connections with consumers on the platform.”

Square x TikTok will be available to all sellers coming soon. Sellers interested to learn more about this new integration and sign up for early access can follow this link.