Stamps.com announced it has changed its corporate name to “Auctane” to better reflect the diversity of its SaaS portfolio of eCommerce logistics solutions.
- This is not the first time the company changes its corporate name as it was originally founded 25 years ago under the “StampMaster” name.
- The company was one of the first to receive approval from the US Postal Service to beta test internet stamps in 1998, enabling users to print stamps from their computers and providing a digital alternative for businesses to the clunky postage meters made popular by companies like Pitney Bowes. Stamps.com also served the home market with photo postage stamps, making it a household name not just with businesses, but also with consumers.
- While Stamps.com expanded to include more eCommerce features under its own brand, it also acquired a number of fast-growing startups and competitors such as Endicia, ShipStation, ShippingEasy, ShipWorks, ShipEngine, Shipsi, GlobalPost, and Metapack.
- A key turning point for Stamps.com came in 2019 when it ended its exclusive partnership with USPS, further moving the Stamps.com brand away from just being an internet postage company. Many of its other brands were already focused on eCommerce. Therefore, for Stamps.com to grow, it needed to expand the service to include more carrier integrations and features for online businesses.
- Like many businesses in eCommerce, the company saw a huge growth in its services during 2020 because of the pandemic.
- Earlier this year, Stamps.com, which went public in 1999, was acquired by investment firm Thoma Bravo for $6.6 billion at a 67% premium over the company’s last full trading day.
“Our brands have been powering professional mailers and shippers across the globe for nearly 20 years. We’ve changed our name to Auctane to formally recognize the growth and impact of our industry-leading eCommerce solutions around the globe,” said Nathan Jones, CEO of Auctane.
“With these products we’re committed to helping all merchants — wherever they sell and however they ship — be exceptionally efficient at fulfilling orders and delighting their customers.”
The Stamps.com service will remain the same and will continue to operate under that branding.
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