StockX released its annual report revealing the top-traded and fastest-growing brands on its marketplace platform in 2022.
What you need to know: The StockX annual report – Big Facts: Current Culture Index – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers, and 40 million lifetime trades in 2022.
In addition, last year StockX turned away nearly $100 million worth of products that didn’t meet its stringent verification standards.
And its global growth is accelerating as international sellers accounted for nearly 50% of all StockX trades, up about 25% since 2021.
What they said: “Our seller community thrived this year, and even with a tough economic backdrop, demand for current culture products didn’t waver,” said Scott Cutler, StockX CEO.
“2022 brought new wins for our business as we posted record revenue and trades and served our community of buyers and sellers around the globe.
“Even as the world faces an uncertain climate in 2023, we’re committed to putting in the work and making the necessary investments to continue delivering a best-in-class experience to our global customer base.”
Highlights from StockX’s 2023 ‘Current Culture Index‘
Top-Traded Sneaker Brands Remain Consistent, Salomon Earns Fastest-Growing Title: Based on total trades, the five best-selling sneaker brands on StockX in 2022 closely mirrored 2021’s rankings.
However, rising brands like Salomon (+2,277%) and Hoka (+713%) saw impressive year-over-year trade gains.
Individual sneaker standouts included the Jordan 11 Retro Cherry, which saw more release-week trades than any other sneaker in 2022.
Fear of God Steals Top Apparel Spot from Supreme: Fear of God clinched the No. 1 spot in the apparel category, knocking Supreme out of the top spot for the first time in StockX history.
The brand’s minimalist loungewear has been a favorite among Gen Z and millennials alike, and consumers continue to prioritize comfort.
Looking at growth brands in the apparel space, both Moncler (+511%) and Aimé Leon Dore (+265%) put up impressive numbers, climbing 33 and 21 spots respectively.
Swatch and New Era Named Fastest-Growing Accessories Brands: Supreme and Telfar held the No. 1 and No. 2 spots on StockX’s list of top-traded accessories brands for the second straight year, but the fastest-growing brands were Swatch and New Era.
Swatch secured 7,416% year-over-year trade growth thanks to a successful collaboration with Omega, while New Era saw impressive results (+720%) from collaborations with Takashi Murakami and Fear of God.
LEGO and Bearbrick Lead Collectibles: LEGO climbed an impressive two spots on the list to become the No. 1 top-traded collectibles brand on StockX. Bearbrick landed at No. 2, followed by KAWS at No. 3.
What else is important: StockX did go through two rounds of layoffs in 2022, following many others in the tech and ecommerce industry, rightsizing the company to meet slowed growth in ecommerce.
But it appears that didn’t hurt its continued growth in authenticated products despite more competition from long-time marketplace leader eBay as it has expanded its authenticity program to more categories worldwide and other newer fledgling marketplaces making some noise like The Edit LDN.
StockX also made news early last year by reportedly tapping Morgan Stanley and Goldman Sachs Group to explore going public with an IPO. However, the challenging market conditions may have put a hold on those plans for now.
Go deeper: See more details about what is hot right now at the StockX ‘Current Culture Index’ available here.
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