Cyber Week 2023 sales appear to have exceeded expectations. But what to do if your sales were lackluster. We take a look at some data and provide insights.
Adobe has released its online shopping forecast for the 2023 holiday season, which spans from Nov. 1 to Dec. 31, 2023, expecting another record season.
Adobe Analytics Data: Prime Day’s first day witnessed consumers spending reach $6.4 billion, marking a YoY growth of 5.96%, a new record for the industry.
While Buy Now Pay Later growth is slowing overall, new Adobe data finds that consumers are shifting to this payment option for larger ticket items.
Adobe data released Thursday shows that American consumers spent a record $211.7 billion online, up 3.5% year-over-year (YoY), during the 2022 holiday season.
American consumers spent a total of $11.3 billion on Cyber Monday, representing 5.8% growth year-over-year (YoY), according to Adobe Analytics data.
Adobe predicts strong online sales to continue with a record Cyber Monday closing out Cyber Week (Thanksgiving Day to Cyber Monday).
American consumers spent a record $9.12 billion shopping online on Black Friday (November 25), up 2.3% YoY, according to Adobe Analytics data.
Bellies full of Turkey and fixins didn’t stop consumers from spending a record $5.29 billion online on Thanksgiving Day, according to Adobe Analytics data.
In advance of Cyber Week, Adobe has issued new Adobe Analytics data for the first three weeks of the Nov-Dec holiday season.