Did Cyber Week Sales Smash Records? How To Revamp Your Strategy if Your Numbers Fell Flat
Cyber Week 2023 sales appear to have exceeded expectations. But what to do if your sales were lackluster. We take a look at some data and provide insights.
Adobe Data: Ecommerce Expected to Hit Record Sales During 2023 Holiday Season But With Steep Discounting
Adobe has released its online shopping forecast for the 2023 holiday season, which spans from Nov. 1 to Dec. 31, 2023, expecting another record season.
Adobe Analytics Data Reveals Record-Breaking Start to Prime Day for Ecommerce Industry
Adobe Analytics Data: Prime Day’s first day witnessed consumers spending reach $6.4 billion, marking a YoY growth of 5.96%, a new record for the industry.
Adobe Data: Buy Now Pay Later Growth Continues but Is Driven by Select Categories
While Buy Now Pay Later growth is slowing overall, new Adobe data finds that consumers are shifting to this payment option for larger ticket items.
Adobe Data: 2022 Holiday Season Online Shopping Hit New Record
Adobe data released Thursday shows that American consumers spent a record $211.7 billion online, up 3.5% year-over-year (YoY), during the 2022 holiday season.
Adobe Data: Big Cyber Monday Sales Top Off Strong Start to Holiday Season
American consumers spent a total of $11.3 billion on Cyber Monday, representing 5.8% growth year-over-year (YoY), according to Adobe Analytics data.
Adobe Data: Record Cyber Monday Sales Should Close Out Strong Cyber Week for eCommerce
Adobe predicts strong online sales to continue with a record Cyber Monday closing out Cyber Week (Thanksgiving Day to Cyber Monday).
Adobe Data: Strong Online Shopping on Black Friday – Hits New Record
American consumers spent a record $9.12 billion shopping online on Black Friday (November 25), up 2.3% YoY, according to Adobe Analytics data.
Adobe Data: Record Online Sales on Thanksgiving Day
Bellies full of Turkey and fixins didn’t stop consumers from spending a record $5.29 billion online on Thanksgiving Day, according to Adobe Analytics data.
Adobe Data: First 3 Weeks of November Online Sales Remain Strong Despite Economic Challenges
In advance of Cyber Week, Adobe has issued new Adobe Analytics data for the first three weeks of the Nov-Dec holiday season.