BigCommerce Releases Microsoft Ads and Listings, Opening New Channels for Merchants
BigCommerce announced a new integration with Microsoft Advertising, allowing merchants to integrate into the Microsoft Advertising Network.
Etsy Adds New Options for Sellers to Manage Ad Campaigns on the Platform
Etsy released an update to its Etsy Ads tool that enables sellers to pick which ads should be promoted to buyers on the marketplace. “We’ve…
BigCommerce Launches TikTok Advertising Coupon Program to Help Merchants Drive Growth
BigCommerce launched a new advertising coupon program with TikTok to offer matching ad credits to qualified merchants on its online commerce platform. This will encourage…
Google Removes AdSense Apps From iOS and Android
In 2019, Google announced it would be changing the mobile experience of Google AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and…
Etsy Launches Always Open Campaign Highlighting Its Unique Seller Community
Etsy launches a new advertising campaign, “Always Open,” telling the story of how Etsy brings joy to the every day, through the lens of its…
Selling on Etsy Just Became More Expensive for Some Sellers
This morning, Etsy announced a new advertising service called Offsite Ads, which forces many sellers to participate without an option to opt-out. Etsy will pay…
Walmart’s Advertising Partners Program Gives Advertisers More Control
Walmart has been investing in building a robust in-house advertising offering through Walmart Media Group. In 2019, the retailer grew its technology offering through the…
Verizon Media Partners With eBay for Shoppable Video Ads
Ecommerce giant eBay and Verizon Media have joined forces for “The Guy’s Guide to Nailing the Holidays” – a new campaign aimed to help men…
Amazon UK Launches 2019 Holiday Season TV Ads Campaign
Amazon has launched a heart-warming new multi-channel brand campaign which sees the return of its iconic singing boxes, embracing a touch of festive magic to…
eBay’s Ad Business Doing Well With New Strategy
eBay’s ad business is showing no signs of slowing down after reporting steady growth during last week’s earnings. In 2017, eBay announced a shift in…