Singles Day 2021 Breaks Records Amidst Chinese Scrutiny
Singles Day 2021 has broken all records in 2021 as the appetite for consumerism is still strong across China despite Global events. Whilst not exactly…
AliBaba Breaks Singles Day Records as China Recovers From Covid-19
Last week we saw 11/11 again, or as it is known in the Eastern world ‘Singles Day’. Singles Day 2020 saw AliBaba break all previous…
Chinese Shoppers to Snub American Brands on Singles Day
It looks like Singles Day is going to be a gloomy, fruitless day for American brands as 78% of Chinese consumers plan to snub them…
Alibaba’s Singles’ Day As a Commercial Venture
With this age of globalization and commercialism, there is always now an excuse to celebrate something. Mother’s Day and Father’s Day, for instance. Now Alibaba…