Amazon Inspire – Its Latest Attempt at a Social Media-Like Shopping Experience
Amazon Inspire is the company’s latest attempt at creating a following for a TikTok or Instagram-like shopping experience built directly into its app.
Amazon Hopes Influencers Can Grow Its Social Commerce Ambition – But There Is a Glaring Tech Problem
Have you heard of Amazon Live, a streaming platform the company launched in 2019? If not, Amazon hopes you soon will as it tries to…
Amazon shuts down Spark, its Instagram like social shopping service
Amazon launched Spark in 2017 to create the retailer’s own Instagram like social media style shopping tool. As social media is becoming more prevalent on…
Instagram Launches New Feature Making Stories Shoppable
For anyone that still doubts that Instagram is trying to become the next marketplace, this week the social media platform added another new feature to…
Amazon Makes Fashion Focused Echo Look Available to All U.S. Customers
Amazon releases Echo Look to all U.S. Customers. The device, which broke cover last year, was originally only available to select Amazon Prime customers as…
Amazon Launches Spark – Social Shopping Coming to America!
Over the last few weeks, we have detailed how shopping in China is a social experience. Alibaba’s Taobao marketplace is specifically aimed to take advantage…