The ultimate guide to branding your Etsy business
Your brand is who you are, what people think when they come into contact with your business, what you value, and what customers will value…
Europe’s Online Shoppers Rely More on Amazon than on Brand Websites
Brand websites should rethink their offerings to gain back shoppers’ trust, which Amazon owns at the moment. According to inRiver’s survey of 6,088 e-shoppers in…
Companies’ Rate of Response on social media Affects Their Brand
Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three different…