Pack Finds Americans Are Willing to Sacrifice Delivery, Brand Loyalty for a Faster Path to Purchase
As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed according to Pack.
The New Reality of Brand Loyalty: Consumers Want Brands To Earn It
Yotpo’s annual State of Brand Loyalty survey reveals global shopper expectations beyond the purchase — data transparency, fair treatment of workers, more personalized experiences Amid…
The ultimate guide to branding your Etsy business
Your brand is who you are, what people think when they come into contact with your business, what you value, and what customers will value…
Europe’s Online Shoppers Rely More on Amazon than on Brand Websites
Brand websites should rethink their offerings to gain back shoppers’ trust, which Amazon owns at the moment. According to inRiver’s survey of 6,088 e-shoppers in…
Companies’ Rate of Response on social media Affects Their Brand
Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three different…