Gen Z Shoppers Love Fake Products
As major marketplaces try to remove fake products from their platforms, new surveys find that Gen Z shoppers are okay with owning counterfeit items.
eBay Debuts Edgy ‘Never Get F*ked Over Again’ Ad Campaign To Lure Gen Z Shoppers
eBay has launched a new edgy ad campaign to attract Gen Z and Millennial shoppers to its online marketplace.
Afterpay Report Finds Gen Z Prefers Omnichannel Brands & Data Protection
Afterpay has found that as the world recovers from the COVID-19 pandemic, Gen Z is craving more ways to shop than ever before.
When it Comes to eCommerce Interactions Gen-Z Prefer Texts Over Emails
This week, research has been released that explored the preferences different audiences have when interacting with eCommerce businesses. Mitto is a leading provider of global…
New Report From Student Beans Provides Insights on How to Reach Gen Z Shoppers in 2022
Student Beans published its latest Gen Z marketing tips identifying important trends and tips for online businesses to reach this growing consumer demographic in 2022….
What You Need to Know About Gen Z Shoppers on Black Friday / Cyber Monday
What does it take to attract Gen Z shoppers? Be on TikTok, Instagram, or one of the other social media channels that are popular with…
Gen Z Find Digital Life More Important & Memorable Than In-Person Life – Squarespace Survey
Squarespace, the all-in-one website building and eCommerce platform, today released a study finding that 60% of Gen Z and 62% of Millennials believe how you…