Image: Target

Target and Pinterest Collaborate on Image Search

Target Stores and Pinterest have teamed up on an exclusive partnership to bring image search to Target.com

Visual search technology is becoming the new trend as smartphones and cloud-based AI systems can interact to provide fast and accurate search results just from a picture.

Earlier this year eBay announced they are introducing image search to the platform. Other retailers have announced they have added or will be adding image search to their online storefronts.

But this Target and Pinterest collaboration is unique as it is the first time an existing social media platform is integrating with a particular retailer to offer this feature.

“We’ve partnered with Pinterest for years—it’s a natural fit, thanks to our shared passion for creating inspiration and a sense of discovery.
Now, Target’s excited to take our partnership to the next level. We’ll be the first—and exclusive—U.S. retailer to bring Pinterest Lens directly into our apps and experiences, creating an incredibly rich and much easier way for our guests to explore, discover and buy millions of products at Target.”

Kristi Argyilan, senior vice president, media and guest engagement, Target

NEW IMAGE SEARCH FEATURE WILL BE PHASED IN

The first part of this collaboration will bring Pinterest Lens, along with insights from Target’s massive catalog, into Target’s registry experience.

Target stated that consumers should see this update within the coming months. We assume this means after the Holiday season as most eCommerce stores do not update in the middle of the season to avoid loss of sales due to bugs.

Later next year, Target will add the image search to the Target app. This will make it easier for consumer to search products at Target.com, especially hard to describe items.

What do you think of image search? Let us know in the comments section below.

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