Prime Day - to discount, or not to discount?

Teikametrics Survey Claims Prime Day Discounts May Not Be Necessary

Now that Prime Day 2019 is in the books and online sellers are tallying up their sales, many are wondering if they did as well as they could have.

Especially those small business sellers that sell on the Amazon marketplace are looking for insights into their sales compared to others on the platform.

Amazon advertising optimization platform Teikametrics crunched numbers on 1,100 products and found some interesting trends on third-party marketplace products sold on Prime Day.

  • 40% of products sold were actually priced higher than the previous 4 weeks
  • Over 18% of products sold without a discount
  • Nearly 25% of products sold with a maximum discount of 10%
  • Products that sold without a discount still realized a 496% lift in revenue
  • The average lift in revenue among all surveyed products was 602%

Teikametrics survey suggests sellers don’t need to discount

The key takeaway from this Teikametrics study is that most third-party sellers on the Amazon platform didn’t drop their prices, yet nearly all sellers realized a lift in sales.

It would seem there is little reason for sellers to give up margin to gain extra revenue unless the products being discounted are old stock and need to be cleared out.

READ MORE: Adobe Analytics – Prime Day event also boom for other online retailers

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