The RealReal Upgrades Seller Experiences

The RealReal, one of the world’s largest online marketplaces for authenticated, resale luxury goods, announced significant enhancements to improve its seller experience.

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Through its new RealService, the company adds a dedicated Consignor Concierge team to support sellers during every step in the consignment process.

In addition to having an assigned Luxury Manager, the Consignor Concierge team will also be the designated point of contact and will support and assist customers with any questions about the selling process.

In addition, the Consignor Concierge sellers know what, when, and how to sell an item. A team of experts will guide sellers to authenticate, price, and list every item on behalf of the consignor.

New product features, such as the Resale Insights Center and The Handbag Pricing Estimator, place seller education at the forefront, empowering sellers to use deep data and expertise directly into the hands of their consignors.

With more than a decade’s worth of data from more than 30 million items sold to date, the Resale Insights Center will help consignors understand how The RealReal prices each item.

And it powers the Handbag Pricing Estimator, a superior method for sellers to enable customers to get an estimate of what their handbag is worth, before consigning with The RealReal.

“We have exceptionally high standards when it comes to service however in recent years, as we continued to grow rapidly year-over-year, we faced some challenges when it came to delivering this level of service that our customers expect from us,” explains Rati Sahi Levesque, The RealReal’s President and Chief Operating Officer.

“By prioritizing, investing in and providing a dedicated concierge team to each and every consignor, we can continue to provide the luxury service that we sought out to deliver.

“Between their designated team and access to as much rich data and expertise as we can, we’re not only ensuring that confidence that consignors need to sell with us, but we’re giving them the education and opportunity to make even more informed shopping decisions, in both the primary and secondary markets.

“We’re proud of these recent enhancements and are confident they will make buying and selling with TRR even more seamless.”

Teased and tested earlier in 2023, The RealReal has been working diligently and behind the scenes, to create a more robust, elevated and luxurious experience for its customers. The Consignor Concierge is one of many new initiatives the marketplace is launching this year to upgrade its seller experiences.