Tmall’s Luxury Pavilion Adds Italian Fashion Brand Tod’s to Online Marketplace


Italian fashion brand Tod’s has recently joined Tmall’s Luxury Pavilion, in addition to the online marketplace’s growing number of international fashion names.

Alibaba Group launched Luxury Pavilion on Tmall in August, which aims to bring a more tailored shopping experience for online shoppers.

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According to Alizila, Tod’s launched its brand on both Tmall and the Pavilion. The online marketplace already has global fashion houses such as Hugo Boss, Burberry, La Mer, Maserati, Guerlain and Zenith on its list that targets to reach China’s high-end online shopper since it was launched this year.

“Tod’s is recognized the world over as having amazing craftsmanship in building leather and suede shoes, so it’s great that Chinese consumers can have access to this craftsmanship,” Sébastien Badault, Alibaba Group’s director of international fashion and luxury and general manager for France.

The new pavilion is a part of Alibaba’s “New Retail” concept, which has produced some great initiatives such as the “See Now, Buy Now” fashion show and even Hema supermarkets.

The same initiative was also used during Victoria’s Secret Fashion Show held in Shanghai China, where viewers can purchase all items seen on the runway.

In addition to its namesake brand, Tod’s also added Hogan to Tmall as well. The two brands are the latest Italian labels that were included in the Chinese Shopping Platform after La Perla’s entrance back in 2014.

Online Luxury items are raising the bars

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TrueFacet is reported to have achieved its massive success after the post-Thanksgiving sales period. The company reached a 3.2x growth in its overall sales across 50 states and was reported to have at least 30 percent increase in average order.

Several luxury brands were thought to have looked down at eCommerce site as some online garage sales rather than an actual store.

Do you feel that Tod’s move to enter the Chinese market affect its overall sales? Share your thoughts down below.

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