UK Marketplace Flubit.com Sees Hockey Stick Growth in Q4 2017 and Beyond
For those of you who are not familiar with Flubit, they are the UK’s largest homegrown eCommerce marketplace and have been experiencing some incredible growth through Q4 of 2017.
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Flubit.com’s first Christmas as a fully-fledged online marketplace completely blew away expectations, with orders in the fourth quarter of 2017 increasing by 150 percent on the previous quarter and by more than 600 percent on the same period in 2016.
The incredible “hockey stick growth” not only demonstrates how Flubit’s decision to move away from its original demand-driven marketplace model in April 2017 is working for the company, but also provides an incredible up-lift for the 2,000+ sellers registered with SKU Cloud (the technology platform which powers Flubit.com and wider SKU Cloud eCommerce ecosystem).
Continued Growth into 2018!
It is of course natural for retailers to expect to see a significant increase in sales in Q4 – but 2018 is already off to a great start with January 2018 on track to break records.
We spoke to Flubit CEO Bertie Stephens about this fantastic growth and he shared with us some exciting numbers that Flubit sellers are experiencing through January.
“Ten days into January we’re on-track to match our Christmas numbers, which is both surprising and very pleasing for us and our sellers. We continue to invest into the marketplace’s growth and the great relationships we have with our sellers is what makes this journey so enjoyable” Bertie Stephens, CEO, Flubit/SkuCloud
Most Popular Product Categories
Like any true open eCommerce marketplace products from a whole range of categories can be purchased through Flubit. However the top categories they have seen are below:
- Toys and Games – 20.19%
- Home and Garden – 19.43%
- Books – 17.66%
- Health and Beauty – 11.18%
- Electronics – 10.46%
Continued Investment
Growth on the online marketplace is being matched with continued investment into third-party software integrations which make it easier for retailers to easily list and manage their inventory on Flubit.com, the wider SKU Cloud ecosystem, eBay and Amazon, as well as their own eCommerce stores.
In addition to their own API and file/feed solutions these include: Volo Commerce, Linnworks (including: FTP/API & .NET), Channel Advisor, Store Feeder, Seller Dynamics, Selro, eReprice and Seller Express.
At the time of publishing Flubit is only available in the UK market to native sellers but we wouldn’t be surprised to see wider expansion in the not too distant future if this growth is set to continue.
Watch this space!
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.