hockey stick growth

UK Marketplace Sees Hockey Stick Growth in Q4 2017 and Beyond


For those of you who are not familiar with Flubit, they are the UK’s largest homegrown eCommerce marketplace and have been experiencing some incredible growth through Q4 of 2017.’s first Christmas as a fully-fledged online marketplace completely blew away expectations, with orders in the fourth quarter of 2017 increasing by 150 percent on the previous quarter and by more than 600 percent on the same period in 2016.

The incredible “hockey stick growth” not only demonstrates how Flubit’s decision to move away from its original demand-driven marketplace model in April 2017 is working for the company, but also provides an incredible up-lift for the 2,000+ sellers registered with SKU Cloud (the technology platform which powers and wider SKU Cloud eCommerce ecosystem).

marketplace orders

marketplace orders

Continued Growth into 2018!

It is of course natural for retailers to expect to see a significant increase in sales in Q4 – but 2018 is already off to a great start with January 2018 on track to break records.

We spoke to Flubit CEO Bertie Stephens about this fantastic growth and he shared with us some exciting numbers that Flubit sellers are experiencing through January.

“Ten days into January we’re on-track to match our Christmas numbers, which is both surprising and very pleasing for us and our sellers. We continue to invest into the marketplace’s growth and the great relationships we have with our sellers is what makes this journey so enjoyable” Bertie Stephens, CEO, Flubit/SkuCloud

Most Popular Product Categories

Like any true open eCommerce marketplace products from a whole range of categories can be purchased through Flubit.  However the top categories they have seen are below:

  1. Toys and Games – 20.19%
  2. Home and Garden – 19.43%
  3. Books – 17.66%
  4. Health and Beauty – 11.18%
  5. Electronics – 10.46%

Continued Investment

flubit logoGrowth on the online marketplace is being matched with continued investment into third-party software integrations which make it easier for retailers to easily list and manage their inventory on, the wider SKU Cloud ecosystem, eBay and Amazon, as well as their own eCommerce stores.

In addition to their own API and file/feed solutions these include: Volo Commerce, Linnworks (including: FTP/API & .NET), Channel Advisor, Store Feeder, Seller Dynamics, Selro, eReprice and Seller Express.

At the time of publishing Flubit is only available in the UK market to native sellers but we wouldn’t be surprised to see wider expansion in the not too distant future if this growth is set to continue.

Watch this space!

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