With the coronavirus emergency keeping many people at home, UPS will hold a webinar designed to help small businesses adapt and transform marketing strategies to digital. The free webinar will be held at 1 PM (EDT) on Thursday, April 16.
UPS and digital experience agency Econsultancy will discuss strategies to convert marketing, commerce, and customer engagement to digital and make the most of digital platforms and channels.
The experts will provide tips for small businesses to increase reach and generate brand awareness, communicate and engage in an unpredictable environment, and optimize conversions through their website.
“In these unprecedented times, small businesses have to act quickly to ever-changing circumstances. We’ll share practical advice to help them use digital platforms and techniques to support their business revenue through these challenging times.”
Kathleen Marran, UPS Vice President of Marketing, Diverse Customer Segments
Marran will be joined by Neil Perkin, Econsultancy expert facilitator and digital transformation guru. They will also field questions from webinar participants.
In addition to providing digital marketing strategies during the webinar, UPS is also offering free 15-minute virtual consultations with the UPS small business team where SMBs can discuss challenges with shipping and logistics.
To register for the webinar, click here.
UPS Offers More Support For Small Businesses
UPS and UPS Capital have partnered with Kabbage to support www.helpsmallbusiness.com, a resource site where SMBs can sign up and sell gift certificates online and receive money for sales as early as the next business day.
The site was launched by Kabbage, a data and technology company providing small business cash flow solutions.
UPS operations and The UPS Store locations have been designated by Governors’ offices in all 50 states as critical infrastructure, and pick up and deliver services continue, even in restricted areas.
During the crisis, UPS pickup and drop off locations, including The UPS Store, are still operating. The UPS Global Locator is being updated in real-time to reflect the nearest available active locations.
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