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Wix Launches Integrations With Meta To Expand Customer Communications

Wix.com announced the expansion of its communications platform to include Meta-owned WhatsApp, Instagram, and Messenger. This enables Wix users to connect their business accounts directly to their Wix Inbox, allowing them to efficiently manage all customer communication and interactions from a single inbox.

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The Wix Inbox saves time and offers business owners the opportunity to build strong, personalized relationships with their customers.

With the integration of these popular social media channels, users can easily reply to all customer messages from the Wix dashboard and even extend their business communication with product suggestions, coupons, and auto-replies.

“We’re always seeking new ways to provide business owners with every tool they need to be successful in their ventures,” said Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix.

“Integrating these top messaging platforms to the Wix Inbox will streamline communication and help business owners be more efficient. This direct and quick communication builds trust and will ultimately grow customer loyalty and retention.

“We look forward to continuing to grow multichannel communication to support businesses as they grow and serve more customers.”


Wix Inbox is a CRM messaging tool that allows users to view and respond to messages from a variety of channels, including Wix Chat on the Wix website, email, SMS, and now, WhatsApp, Instagram, and Messenger business pages.

Users can also initiate chats with live site visitors and reach out to anyone in their contact list. They can send visitors attachments, coupons, payment requests, and links to their products and services.

“Today more than one billion users are connecting with a business account each week across WhatsApp, Messenger and Instagram,” said Kyle Jenke, Business Messaging Director of Partnerships at Meta.

Businesses need an easy and streamlined way of managing these interactions across the entire customer journey — from marketing, sales and support outcomes — and we’re excited to work with Wix on their new Inbox solution that will now integrate with all of Meta’s top messaging platforms.”

Wix Inbox is an integrated and fully extendible CRM platform that empowers businesses built on Wix to meet their growing needs.

The Wix CRM team is currently working on adding more channels and integrations to the Wix Inbox capabilities. Third parties will be able to add more channels to the communication integrations, and it will be seamlessly integrated into one multichannel communications inbox.

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One Comment

  1. Curtis Drafton says:

    Since the launch of this new “feature” we have been locked out of our account and their verification process fails!
    Then I go online to look for a company fail news update and see your article.
    Wix is a total bust for this!!
    Small businesses and nonprofits (like ourselves) depend on our websites and they just hit us with a MAJOR blow!
    Hoping they fix this soon because we could end up losing supporters!

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