YouTube will be discontinuing video annotations and replace them with End Screens and Cards, which are mobile friendly tools that allow you to poll your audience, link to merchandise, recommend videos, and more.
The company stated they are making this change because annotations never really worked on mobile and most viewers actually disliked them.
However, data really drove this decision. With annotations use decreasing by 70% and mobile watch time increasing to 60% of total watch time on YouTube, to keep a tool that creators were not really using and wasn’t even functional now for the majority of viewers, really was pointless.
End Screens and Cards are more engaging for your viewers as data showed End Screens and Cards generate seven times more clicks across YouTube than annotations.
If you are still using annotations, you have until May 2 to phase them out.
We highly suggest that you switch to End Screens and Cards as soon as possible to become familiar with those tools.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.