In an unusual move, eBay has made some changes to its site which is almost unheard of so close to the peak holiday season. The changes however are designed to give sellers better visibility amongst potential buyers and hopefully support conversion and drive sales.
The full announcement from eBay is below:
“With the holiday season here, we know how important it is to take advantage of every opportunity to support conversion and drive sales. That’s why we’re making some changes to the View Item experience on mobile web.
First, we’re adding a new, more visible way for buyers to find your Store. Buyers on mobile web will now see a link to your Store in the “About this seller” section of the View Item page, making it easier and faster for them to connect with more of your inventory and learn about your business.
Second, we’re making important information about your business and feedback more visible to buyers. On mobile web, your seller name, logo, and feedback rating will now appear directly under your listing’s title, giving more visibility to your brand and business. You’ll also see your overall seller feedback and your most recent feedback comments displayed more prominently in the “About this seller” section.
While we normally don’t make changes at this time of year, we’ve tested these updates over the last few months and have seen an overall positive impact on sales and conversion. That’s why we’re making these changes now, in time for holiday sales.
As always, thank you for selling on eBay.”
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